The instrument rack

Free tools. Real instruments.

These aren’t lead magnets dressed up as tools; they’re the actual first-pass instruments we use on paid work, opened up. No signup, no gate, no drip campaign.

01

Website Report Card

Grade your site A to F in ~15 seconds

Twenty real checks across search signals, content structure, technical health, and AI readiness: the same first pass we run before quoting any rebuild. Full report shown free, on the page.

20 checks · No signup
02

LocalBusiness Schema Generator

Machine-readable ID card for your business

Fill in your name, phone, hours, and service area to get paste-ready JSON-LD structured data that tells Google and AI assistants exactly who you are. Runs entirely in your browser.

Paste-ready code · No signup
On the bench nextGoogle Business Profile checklistReview-link builderLocal landing-page grader
Why give this away

Because the diagnosis should be free.

Most agencies hide their audit behind a sales call so they can control the story. We’d rather you see exactly where your site stands, graded by the same checks we bill for, and decide for yourself whether it’s worth fixing.

Some of you will fix it yourselves with these tools. Great. The ones with bigger problems know where to find us.

Rather have a person look at it?

Tell us about your business and we’ll show you exactly where you stand, and what we’d do about it.

See our work